The Emptorai Team has over 40 years of Automotive experience and knowledge of the complete retail car buying process, including marketing, advertising, incentives, finance process, F&I process, and technology required to make it all work. Our team has worked with Dealers, Dealer Groups, OEM's and Ad Agencies in every part of the car buying and Customer Ownership process. The Emptorai approach is more than data and technology, WE BELIEVE that the difference is the combination of all the PARTS. Understanding the Dealer Process is critical and must be ALIGNED with the marketing and technology approach. An AI strategy built by technologist will NOT work in our view.
Our team will work with you to create a comprehensive marketing plan that will include AI and Machine Learning to maximize sales, create loyalty with the goal of plan being to INCREASE customer lifetime value. Customers will be communicated with on a personal level based on what car they are driving, vehicle financing type, F&I products used and purchased, service department history, etc. We will outline a Loyalty and Conquest Based Strategy utilizing smart data and AI learnings being developed with each customer encounter.
Once the plan is complete, we will provide in store training and development with your Retail Sales Team including Sales Managers, Salespeople, F&I and Service. The entire team will understand the marketing that is being sent along with how to communicate the offer, with the goal to quickly provide the customer with the information they need to BUY the vehicle of that fits their needs and budget.
We'll help you streamline your marketing processes with marketing automation tools that save time and improve efficiency. The tools will incorporate AI and Machine Learning with logic and purpose to drive Customer Lifetime Value of the Customer, increase Sales and Profit while Improving the Customer Experience.
Our analytics team will help you track and measure your marketing performance, identify areas for improvement, and optimize your campaigns for success.
Emptor Data Driven buying triggers use smart LOGIC score and identify loyal customers ready to buy on a monthly basis
Once the target buyers have been identified a 1-1 Marketing campaign is developed and executed.
~Buyers are identified by readiness to buy triggers
DigitalMarketing campaigns are then delivered to the customer and to Dealer CRM for engagement and purchase decision.
Emptor Proprietary process will apply conquest scoring model utilizing current credit data as well as demographic data to identify buyers within the dealers PMA.
Customers will be segmented by campaign type and organized for Dealer CRM management and Digital Campaign.
Specific Creative will be developed, and marketing campaign executed with One-to-One message designed to crete engagement.
Marketing channels will include email, social, media, direct mail, and text
Marketing campaigns will be pushed to dealer CRM with deal sheets for engagment.
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.
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